Captain Morgan and his new blog are taking a beating from some of the brightest minds in the blogosphere.

Robert Scoble says...

"No comments? Lame. That tells us you don't think we're important enough to listen to. No RSS? Lame. That tells us you don't want connectors/sneezers/influentials to talk about you and you don't want anyone to have a relationship with you on THEIR TERMS. No real human author? That tells us that you aren't passionate or authoritative about your product and you aren't willing to get over your fear of talking with real customers."

The Head Lemur joins in...

"The captain will perform a community service as some kid will get on the site, join the club, get the rum and get his silly ass killed. The parents will sue for millions and despite all the disclaimers, privacy statements, and lawyerly, they will win and make the captain do a 9000 city tour for Mothers Against Drunk Driving.

gapingvoid's "The "Beyond Lame" Award of The Week goes to..."

Now, I'm not hating on Captain's blog. I just started blogging myself, but I did notice the hundreds of comments on the website. It seems strange that a such a new blog would have so many comments. You don't think the marketing department at Captain Morgan’s Rum would stoop so low as to stuffing comments, do you?