Hispanic media influence grows
Meg James of the LA Times points out “As Hispanic Population Grows, So Does Its Presence On TV”.
Meg has some interesting points related to media trends:
“To lend authenticity to UPN’s upcoming prime-time soap, “South Beach,” some scenes are being shot entirely in Spanish. Subtitles will be sprinkled throughout the midseason offering, which Jennifer Lopez’s production company is filming in Miami.
In ABC’s new sitcom, “Freddie,” one of the main characters—Freddie Prinze Jr.‘s Puerto Rican grandmother—speaks only Spanish. The show, which debuts in October, will use subtitles to translate her words.
In “Go, Diego, Go!” a Nickelodeon cartoon that premiered last week, the hero is a brown-skinned bilingual boy who lives in a rain forest and teaches viewers to say “cuidado” (be careful) and “al rescate” (to the rescue).
The Hispanic market is growing in affluence, and it’s growing in influence,” said Felipe Herrera, director of diversity sales and marketing for General Motors, one of the nation’s largest buyers of TV advertising. “We recognize that this is an incredible opportunity.”
Executives at the major networks are experimenting with a mix of English and Spanish to win over what some say is becoming one of the most attractive groups of all: young bilingual Hispanics.”
As Hispanics become the largest minority group in the United States, representing an estimated $700 billion a year in buying power, media companies and advertisers are scrambling to figure how to appeal to them.
We are reaching out t to our Spanish speaking visitors by translating Miami Beach 411 en Español.
Via: Media Spotlight
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